Our Calling

Serving Seniors, LLC was created to help families and their loved ones find the best possible solutions when seeking Senior Living Communities.

Often when putting together a jigsaw puzzle, we sort pieces by color, shape, work section by section creating order to see the big picture. That’s how we approach our step-by-step process with our families, reducing stress and worry, replacing with peace of mind.

Jen Franks

Jen Franks

Founder and Family Support Advocate

Metro Atlanta / New York

Jen has dedicated 15 years to the Senior Living industry. She is an expert in Independent Living, Assisted Living, Memory Care, and Personal Care Home placement. Graduating with a Bachelor’s Degree in Art, Psychology, and Philosophy from Valdosta State University, she is passionate about outside-of-the-box thinking and creative problem solving. She understands the delicate touch it takes to handle each family with dignity and care. She will do whatever it takes to find the best match. In her free-time, Jen facilitates a Parkinson Support Group, volunteers for Meals on Wheels, and is on the Pathways to Leadership Planning Committee (Atlanta Neuroscience Foundation). She also enjoys traveling and playing golf with her nieces and nephew.

“When it comes to serving my families and their loved ones, I take what I do very seriously. I want this chapter to be one worth reading over and over.”

Karen DeMarco

Karen DeMarco

Family Support Advocate

Metro Atlanta / Mid Atlantic

Karen offers over 10 years of knowledge working in the healthcare industry. She is well versed in senior living properties, senior services and has developed a network of professional and medical experts.  Karen majored in Mass Communications from California State University, San Bernadino with a minor in Art History.

For Karen, the most important thing when working with families is listening to their needs and finding out what is important to them. Her strong relationships and insight in the medical and senior living communities allows her to share educated and expert advice, along with understanding the emotional needs of the situation. 

With dementia training from The Alzheimer’s Association and Teepa Snow, to walking daily with a loved one going through Parkinson’s, to being a daughter and wife of a veteran, along with understanding the financials, legalities and emotions when making a life change, is why Karen is here to guide you on this journey.  

“Peace of mind is beautiful and attainable.”

Sydney DeLong

Sydney DeLong

Marketing Coordinator / Family Support Advocate

Newnan, GA

Sydney grew up in Richmond Hill, Georgia and she now resides in Newnan, Georgia. She graduated with a Bachelor’s Degree in Art and Humanities, Communication Studies from Georgia Southern University. She grew up working in senior living communities under the guidance of her father for the last 10 years. She is passionate about serving others, being a part of a community, and making sure everyone feels a sense of belonging. In her free time she loves to go on walks, explore coffee shops, and spend time with her family.

She hopes to provide excellent customer service and care to all families as she would want the same for her family too.

“Leadership is all about service above self; serving customers, colleagues, and the overall community”

Landis Gibson

Landis Gibson

Family Support Advocate

Athens, GA / Gainesville, GA

Landis has a passion for people and desire to help others. A self starter and pioneer graduate from Georgia Southwestern State University with a Bachelor of Science in Long Term Care Management. In her time at GSW she was actively involved in the scholarship program with the Rosalynn Carter Institute for Caregiving. This specialized educational background and experience in Senior Living Marketing and Management in Athens offers a broad perspective in providing families with the care they need.

Landis is a passionate follower of Jesus who desires to live her life with an eternity mindset.

In her free time she enjoys spending time with her husband and son, attending her local church, baking, exercising, and she is always up for a coffee run!

“My desire is to offer support with a smile to all families in their time of need.”

Heather Jones

Heather Jones

Family Support Advocate

North Georgia / Tennessee

Heather Jones earned a Masters degree in Health and Physical Education from Valdosta State University. She taught Early Childhood Education for close to 10 years before deciding to focus on her kid’s extra curricular activities. She is the President of the North Hall High School Cross Country Booster Club. Heather also enjoys assisting the North Hall Girls Golf team. In her free time she loves attending her kid’s sporting events, hosting social gatherings, and spending quality time with her husband, Ben.

It is her hope to provide the best level of customer service to our families seeking Senior Living placement. She values the art of listening to gain understanding, which is why she is the right fit for our first point of contact when families call.

“Everyone has a story to tell, it’s my honor to capture it in order to guide next steps”

Tarra Maes

Tarra Maes

Family Support Advocate

Kansas City

Over the past year and a half, I have dedicated myself to caring for my grandmother, Mary Ann Ciochon, who experienced a fall that set off a series of challenges in her life. This experience has taught me invaluable lessons about senior health care, hospitals, rehab, skilled nursing, and senior living. I am thrilled to announce that I have been given the opportunity to help launch Serving Seniors, a business focused on providing support and assistance to seniors in our Midwest region. Joining me in this endeavor is my daughter, Ella Ciochon, who has recently graduated and will be serving as the Midwest Marketing Director. Together, we aim to offer a smooth transition to a comfortable living experience for seniors and their families during difficult times. Having previously worked at A Place for Mom, I gained a deep understanding of the various communities available to families. However, I felt that families needed something more personal and tailored to their specific needs. As a Family Advocate, our goal is to provide that personalized support and guidance to families going through similar experiences. When you or someone you know is facing a similar situation, please consider reaching out to us first. Our services are provided at no cost to the family, and we are driven by a genuine desire to serve others.

“Through my own personal journey of caring for a loved one, I have come to understand the challenges and complexities of navigating the senior care system. It is my passion to help others going through similar experiences, and I am committed to providing compassionate support and guidance every step of the way.”

Client Testimonials

I am a senior living professional in the metro Atlanta area and I have worked with Serving Seniors / Jen Franks on multiple occasions. I don’t know if there is anyone out there that understands the intricacies of senior living more than Jen. She will internalize your needs / wants / fears and provide insights that you will not get elsewhere. You will not regret the time, energy, and aggravation saved by working with Serving Seniors.

Alex H