Our Calling

Serving Seniors, LLC was created to help families and their loved ones find the best possible solutions when seeking Senior Living Communities.

Often when putting together a jigsaw puzzle, we sort pieces by color, shape, work section by section creating order to see the big picture. That’s how we approach our step-by-step process with our families, reducing stress and worry, replacing with peace of mind.

Jen Franks

Jen Franks

Founder and Family Support Advocate

Metro Atlanta / New York

Jen has dedicated 15 years to the Senior Living industry. She is an expert in Independent Living, Assisted Living, Memory Care, and Personal Care Home placement. Graduating with a Bachelor’s Degree in Art, Psychology, and Philosophy from Valdosta State University, she is passionate about outside-of-the-box thinking and creative problem solving. She understands the delicate touch it takes to handle each family with dignity and care. She will do whatever it takes to find the best match. In her free-time, Jen facilitates a Parkinson Support Group, volunteers for Meals on Wheels, and is on the Pathways to Leadership Planning Committee (Atlanta Neuroscience Foundation). She also enjoys traveling and playing golf with her nieces and nephew.

“When it comes to serving my families and their loved ones, I take what I do very seriously. I want this chapter to be one worth reading over and over.”

Traci Gerolstein

Traci Gerolstein

Family Support Advocate

Palm Harbor, FL

Traci is a dedicated Family Support Advocate specializing in helping families find the perfect placement for their senior loved ones. With a bubbly personality and a compassionate approach, Traci makes the often-challenging transition into senior living a smooth and positive experience.

For over a decade, Traci thrived in the real estate industry in Atlanta, GA, where her trustworthy and empathetic nature helped numerous clients find their dream homes. Following her successful real estate career, Traci spent another ten years as a director for senior living communities in the Greater Tampa Bay area, where she developed a deep understanding of the senior care landscape and the importance of tailored support.

Traci is a proud mother of three daughters and cherishes time spent with her family and friends. Her Cavapoo, a constant source of joy, is always by her side. Traci’s unwavering commitment to enhancing the lives of seniors and their families continues to inspire trust and confidence in those she assists.

“Helping families and seniors find the perfect community is not just about providing a place to live; it’s about creating a home filled with love, support, and a sense of belonging. Every step of the journey is a privilege, and seeing the joy and peace it brings is the greatest reward.”

Karen DeMarco

Karen DeMarco

Event Volunteer

Metro Atlanta / Mid Atlantic

Karen offers over 10 years of knowledge working in the healthcare industry. She is well versed in senior living properties, senior services and has developed a network of professional and medical experts.  Karen majored in Mass Communications from California State University, San Bernadino with a minor in Art History.

For Karen, the most important thing when working with families is listening to their needs and finding out what is important to them. Her strong relationships and insight in the medical and senior living communities allows her to share educated and expert advice, along with understanding the emotional needs of the situation. 

With dementia training from The Alzheimer’s Association and Teepa Snow, to walking daily with a loved one going through Parkinson’s, to being a daughter and wife of a veteran, along with understanding the financials, legalities and emotions when making a life change, is why Karen is here to guide you on this journey.  

“Peace of mind is beautiful and attainable.”

MaKayla Jones

MaKayla Jones

Social Media Manager

Cleveland, GA

MaKayla Jones is from Cleveland, Georgia and is currently pursuing a degree in Biology at Emmanuel University. She is a Certified Nursing Assistant (CNA) and a dedicated student-athlete, competing on the university’s collegiate golf team. In addition to her academic and athletic commitments, MaKayla also serves as the Social Media Manager for the company, where she combines her creativity and communication skills to engage audiences and grow the brand. Passionate about health, wellness, and connection, she brings energy and authenticity to everything she does. Outside of work and school, MaKayla enjoys running, spending time outdoors, and traveling to new places.

“Be the energy you want to attract”

Shirin Byrd, MHA, MS

Shirin Byrd, MHA, MS

Family Support Advocate

DC/Maryland/Virginia

Shirin brings an elevated skill set and talent to Serving Seniors with her former role as a healthcare operation executive and over 22 years of healthcare industry experience in both leadership and clinical roles.  She has a rich and varied background leading healthcare operations in different healthcare settings including inpatient and ambulatory services, physician practices, and behavioral health.

After taking a break from her career to help care for her mother who had Parkinson’s and Lewy Body Dementia, Shirin decided to dedicate her career to serving others find the best solution when searching for a senior living community.

Finding the right senior living community for her mother was one of the hardest life decisions for Shirin, which is why she is making it her life’s mission to help others who are facing similar challenges.

“No one should have to go through this journey alone, I’m here to advocate and partner with you and your loved ones”

Heather Jones

Heather Jones

Family Support Advocate

North Georgia / Tennessee

Heather Jones earned a Masters degree in Health and Physical Education from Valdosta State University. She taught Early Childhood Education for close to 10 years before deciding to focus on her kid’s extra curricular activities. She is the President of the North Hall High School Cross Country Booster Club. Heather also enjoys assisting the North Hall Girls Golf team. In her free time she loves attending her kid’s sporting events, hosting social gatherings, and spending quality time with her husband, Ben.

It is her hope to provide the best level of customer service to our families seeking Senior Living placement. She values the art of listening to gain understanding, which is why she is the right fit for our first point of contact when families call.

“Everyone has a story to tell, it’s my honor to capture it in order to guide next steps”

Anne McCoun

Anne McCoun

Family Support Advocate

Johns Creek, GA / Alpharetta, GA / Cumming, GA

Anne has over 40 years of experience in management and leadership roles in healthcare, which has shaped her can-do attitude and creative-problem solving. She’s widely recognized for her exceptional time management, logistical skills, and a natural talent for organization.

Her deep empathy for the older adults, combined with a genuine desire to support Seniors through transitions, has led Anne to assist friends, parents, and acquaintances during significant life changes. She understands how overwhelming such changes can be.

Her work with Serving Seniors, LLC  allows her to combine her expertise and life experiences to guide individuals through this challenging process, helping them find a living environment that fosters joy and comfort during a time of profound change.

Helping families find the perfect senior living options is incredibly rewarding. It’s a joy to be part of a positive transition, where seniors can thrive, stay connected, and embrace new opportunities for happiness and growth in this exciting next chapter of their lives.

Client Testimonials

I am a senior living professional in the metro Atlanta area and I have worked with Serving Seniors / Jen Franks on multiple occasions. I don’t know if there is anyone out there that understands the intricacies of senior living more than Jen. She will internalize your needs / wants / fears and provide insights that you will not get elsewhere. You will not regret the time, energy, and aggravation saved by working with Serving Seniors.

Alex H